Hello Fitness Branding Case Study | Logo, Social & Web Design by Cantero Designs

Key Posts Include:

✔ "Build Your Body"
✔ "Start Your Today"
✔ "The Victory Is Yours"
✔ "Up to 15% Off"

Design Notes:

· Gradient overlays & lighting effects to boost visibility

· Directional arrow icons to reinforce motion

· Consistent logo and tagline placement

UX/UI DESIGN

BRANDING &

SOCIAL MEDIA

01 | THE BRIEF

Hello Fitness is a health and wellness brand focused on helping clients meet their fitness goals through motivation, coaching, and community. The client needed a bold, modern brand identity that could unify digital campaigns, merchandise, and gym touchpoints under one visual language.

PRODUCT DESIGN

02 | THE GOAL

Create a full branding system that:

Evokes energy, strength, and personal growth
Appeals to all genders and fitness levels
Works seamlessly across web, print, social, and merchandise

STRONGER EVERY REP.
CLOSER EVERY STEP.

03 | BRAND STRATEGY

Tag line used consistently across all touchpoint to emphasize results and determination

Core Themes:
✔ Empowerment ✔ Momentum
✔ Inclusivity ✔ Progress

04 | LOGO DESIGN

The logo features two back-to-back silhouettes with weights in hand—representing balance, strength, and diversity. A curved barbell encases the figures, grounding the brand in fitness while creating a recognizable shape for merchandise and print.

Lime Green: Energy + Growth

White: Clarity + Clean Design

Black: Strength & Contrast

05 | SOCIAL MEDIA CAMPAIGN

Developed a bold and unified Instagram presence with scroll-stopping visuals, strong CTAs, and motivational copy.

06 | UX/UI DESIGN

Crafted a clean, branded landing page to match the energy of the campaign. Focused on conversion and accessibility with action-driven CTAs like “Register Now” and “More Info.”

Focus Areas:

· Seamless desktop/mobile UX · Motivational Copy

·Product/Service clarity · Safety imagery for post-pandemic trust

07 | BRANDED GEAR & MERCH

Designed a cohesive suite of custom fitness merchandise. Each item is branded with the Hello Fitness logo, tagline, and directional arrows for movement-themed consistency.